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Subject: RE: [gislist] GIS software/hardware donations for 3rd World
Date:  01/28/2005 10:15:02 AM
From:  Michael Gould Carlson



Yes, let us not call this practice discounting, when it is seeding the market.

All prices are negotiable in this world. If it is interesting for a company to
capture market share (in a particular area, state, ...) then the price will
approach zero in order to get the job done.

Someone asked "how can I get a 90% discount?" The answer is clearly "be
strategic" from the vendor's viewpoint. :-)

M Gould


Quoting Anthony Quartararo <ajq3@spatialnetworks.com>:

> Excellent points Pat. ESRI (and others) supposed business partner programs
> also fall into this category as well. ESRI's strategy, long ago, was to
> seed the universities with "Arc-speak" at any cost [read: free or just about
> free licenses] so that newly minted graduates would conclude that GIS = ESRI
> ["arc" for example, being a proprietary software command line used by ESRI
> and not necessarily a universally accepted concept], but ask any graduate
> today about what they know regarding GIS and a good number will start out by
> saying, "We used ESRI.....". Great strategic vision, if nothing else. The
> other vendors have not been nearly as successful in trying to push their
> products down to the formative years of GIS/Geographic education, and so it
> is true around the world. This is not 100% a bad thing, by any means, but,
> it does conveniently lead to a natural dominance by ESRI in the global
> market, one that they are loath to relinquish anytime soon. How many
> clients have had their systems converted for "free" or "nearly free" if they
> switch platforms ? Well, that is another vehicle for subsidization, because
> migrating from Intergraph to ESRI is not cheap by any means. Anyway, I got
> pummeled on this topic by a number of open source advocates, so I will
> return to my cave now...
>
> Anthony
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