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Bell Mobility and NeoPoint, Inc. Launch First Trial In Canada Of Wireless Location-Based ServicesTORONTO, April 12 - Bell Mobility, a leading provider of wireless data and voice services, and NeoPoint, Inc., a market leader in developing of state-of-the-art smartphones and information services, today announced they have launched the first North American trial of myAladdin.com, a wireless location-based information service that operates on Internet-enabled digital PCS phones. myAladdin.com is a comprehensive wireless portal that uses Global Positioning System (GPS) and network location technology to enable mobile consumers to access precision location information and obtain detailed driving directions to local businesses and other services, such as restaurants and automatic teller machines (ATMs). "Bell Mobility is pleased to support the first North American trial of myAladdin.com and to promote the development of wireless location-based services in Canada," said Charlotte Burke, VP Services Development at Bell Mobility. "We can all benefit from the ability to quickly and easily locate people, places and things whenever and wherever the need arises. Wireless location-based services make this possible -- which is why we are working hard to make these services available." The trial of myAladdin.com features the use of two NeoPoint products -- the award-winning NeoPoint 1000, an Internet-enabled wireless smartphone featuring an 11-line display screen, and the NeoTracker(TM), an in-vehicle GPS receiver. Both products work in combination with Bell Mobility's Mobile Browser, a service that enables users to access the Internet from their digital PCS phone. "Our unique location capabilities have positioned myAladdin.com at the forefront in offering comprehensive and integrated web-based information services via a variety of wireless devices," said Kevin Thornton, VP and General Manager of myAladdin.com. "Through our partnership with Bell Mobility, wireless subscribers are closer to realizing the promise of wireless data services in their everyday lives." Trial participants can access the myAladdin.com portal by launching the Mobile Browser on the NeoPoint 1000 smartphone. The NeoTracker ensures that all location information provided by myAladdin.com is accurate and precise. Alternatively, general location information can be obtained directly from the network, especially useful indoors or in densely populated urban areas. About Bell Mobility's Mobile Browser In May 1999, Bell Mobility launched Mobile Browser, making it the first PCS company in North America to put an Internet Browser into the PCS handset. Mobile Browser users can access and view a number of Internet sites that have been specially-adapted for small display screens. Bell Mobility offers customers several Internet-enabled, '.com-ready' Digital PCS phones, including the NeoPoint 1000, which enable users to access Mobile Browser services anywhere, anytime. About Bell Mobility The Bell Mobility Inc. family of companies provides a complete range of wireless communications solutions - cellular, paging, data, satellite, PCS and airline passenger communications services - to more than 2.5 million Canadian customers. Bell Mobility Radio provides two-way voice and wireless data services to public safety and emergency services agencies. Bell Mobility Inc. is a wholly-owned subsidiary of Bell Canada. For more information on Bell Mobility, visit our website at http://www.bellmobility.ca About NeoPoint NeoPoint, Inc. is a market leader in developing state-of-the-art smartphones and information services that optimize the way wireless users access the people and information resources essential to them. NeoPoint's myAladdin.com smart service is designed to provide consumers with comprehensive location-based intelligent information, when and where they want it. In addition to its consumer products and information services, the firm's Systems Engineering group provides sophisticated RF engineering services and analytical tools to leading wireless equipment vendors, carriers and infrastructure manufacturers worldwide. Based in La Jolla, Calif., NeoPoint is a privately held company that also operates offices in Seoul, Korea and San Jose, Calif. For more information, visit NeoPoint's web site at http://www.neopoint.com. NeoPoint, myAladdin.com and NeoTracker are trademarks of NeoPoint, Inc. Bell Mobility Mobile Browser service is a trademark of Bell Mobility. All other trademarks are the property of their respective owners. www.bellmobility.ca
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