|
|
GIS Careers |
Discussion Groups |
GIS Stocks
SpatialNews Press Release
Leading Executives "Hit the Road" for Location-Based M-Commerce At the Mobile Commerce Conference (MC2)
The executive-level summit will provide insight into the business and
technology challenges of L-Commerce -
February 12-13, 2001, The Fairmont Hotel San Jose, California
NEEDHAM, Mass. - Key3Media Group, Inc. (NYSE: KME)
today announced Mobile Commerce Conference (MC2), the first standalone event
in Key3Media's recently launched wireless initiative under the event brand
eMobility. The conference and exhibition is the only executive-level summit
focused exclusively on the business and technology of location-based mobile
commerce (l-commerce). The event will feature the CEOs and senior level
executives of the companies forging ahead in the m-commerce marketplace
including VeriSign, 2Roam, and Cell-Loc Inc. The conference and exhibition
will take place February 12-13, 2001 at The Fairmont Hotel San Jose, in San
Jose, California.
According to the Strategis Group, L-commerce will reach $7 billion by the
year 2004. But to attain that goal, companies in this newly emerging industry
must address a variety of challenges and conflicting opinions to determine the
key requirements for building profitable m-commerce business models. Which
technologies will stand the test of time? Will wireless advertising be
welcome by consumers? How do you ensure consumer privacy? What are the best
end-to-end security solutions? What's the latest on positioning technologies?
How do we educate the consumer?
MC2 is designed to provide senior level business and technology executives
from wireless, e-commerce, leading-edge brick and mortar, advertising, and VC
industries with an opportunity to debate and learn about these issues.
Attendees can choose to attend the business track, focused on presenting the
latest developments affecting m-commerce from a business perspective; or the
technology track, focused on providing a clear understanding of the
communication technologies, hardware/software platforms, positioning
technologies and server architecture required to successfully roll out
location-based services.
Mobile commerce newsmakers and innovators will share their expertise and
industry experience in conference and keynote sessions. VeriSign, the leading
provider of Internet trust services; 2Roam an innovative wireless Web
infrastructure provider and partner in a pilot campaign for live delivery of
electronic coupons; and Cell-Loc Inc., leading the way in building a network
that will make it possible for e-commerce sites to send location-sensitive
content and services to mobile phone users, are just a few of the companies
participating in this program. The demonstration area will provide attendees
with the opportunity for hands-on demonstrations of the latest in wireless
devices and applications.
"As a result of the rapid deployment of technologies such as mobile
positioning, 3G networks, and Bluetooth(TM) wireless technology, wireless
services will soon be pervasive throughout society" noted Bryan Morgan,
Founder/Managing Editor of the Wireless Developer Network and co-developer of
the Mobile Commerce Conference. "Based on the conference content, and quality
of the speakers, MC2 is a 'must attend' for anyone interested in learning how
to monetize the wireless internet, build a business model or strategy around
location-based services, or support any aspect of mobile commerce."
MC2 was developed in conjunction with The Wireless Developer Network.
Sponsors for this conference include JunglePort and media sponsors M-Business
and Wireless Week.
The Wireless Developer Network (http://www.wirelessdevnet.com) is the
leading online community for wireless application developers and IT
professionals. The site serves it audience through features, commentary and
tutorials covering the latest technologies in mobile computing and wireless
communications. WirelessDevNet also hosts a Career Center for employers and
job seekers in the wireless industry at http://careers.wirelessdevnet.com and
is actively involved with planning and speaking roles at several major
industry events.
eMobility and the Mobile Commerce Conference (MC2) are Key3Media Events.
Key3Media Events, Inc., a wholly owned subsidiary of Key3Media Group, Inc. is
the world's leading producer of information technology tradeshows and
conferences, serving more than 6,000 exhibiting companies and two million
attendees through 60 events in 18 countries. Key3Media's products range from
the IT industry's largest exhibitions such as COMDEX and NetWorld+Interop to
highly focused events featuring renowned educational programs, custom seminars
and specialized vendor marketing programs. For more information about
Key3Media, visit http://www.key3media.com.
Certain matters discussed in this release are "forward-looking
statements," including statements about Key3Media's future results, plans and
goals and other events which have not yet occurred. These statements are
intended to qualify for the safe harbors from liability provided by the
Private Securities Litigation Reform Act of 1995. You can find many (but not
all) of these statements by looking for words like "will," "may", "believes",
"expects", "anticipates", "plans" and "estimates" and for similar expressions.
Because forward-looking statements involve risks and uncertainties, there are
many factors that could cause Key3Media's actual results to differ materially
from those expressed or implied in this release. These include, but are not
limited to, economic conditions generally and in the information technology
industry in particular; the timing of Key3Media's events and their popularity
with exhibitors, sponsors and attendees; technological changes and
developments; intellectual property rights; competition; capital expenditures;
and factors impacting Key3Media's international operations. In addition, the
sections entitled "Risk Factors" and "Management's Discussion and Analysis of
Financial Condition and Results of Operations" in the Registration Statement
on Form S-1 (File No. 333-36828) filed by Key3Media with the SEC contain
important cautionary statements and a discussion of many of the factors that
could materially affect the accuracy of Key3Media's forward-looking statements
and/or adversely affect its business, results of operations and financial
position, which statements and factors are incorporated herein by reference.
Key3Media, Key3Studios, eMobility, Mobile Commerce Conference, MC 2,
COMDEX, COMDEX/Fall, COMDEX/Chicago, BLUETOOTH, Bluetooth Developers
Conference, NetWorld+Interop, Interop and associated design marks and logos
are trademarks owned or used under license by Key3Media Events, Inc., and may
be registered in the United States and other countries. NetWorld is a service
mark of Novell, Inc., and is registered in certain jurisdictions. Other names
mentioned may be trademarks of their respective owners.
Return to Today's News Index
|
|
Sponsored by:
For information
regarding
advertising rates
Click Here!
|
