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RandMcNally.com to Develop Interactive Travel Services Web Site With BroadVision's Proven Solution for Personalizing E-Businessrandmcnally.com Teams Up With BroadVision to Develop Interactive Web Site to Serve the Needs of America's TravelersREDWOOD CITY, Calif., Feb. 22 - BroadVision(R), Inc. (Nasdaq: BVSN), the leading provider of personalized e-business applications, and randmcnally.com, the Internet business unit of Rand McNally & Co., announced today that randmcnally.com will develop an interactive travel services Web site using BroadVision. Rand McNally is developing this comprehensive trip planning site to assist travelers in planning for and traveling to their destinations. Using the BroadVision One-To-One(TM) platform, randmcnally.com will provide each customer with a simple but highly personalized way to plan and navigate driving trips, view a host of travel planning features, receive enhanced door-to-door driving directions, access an enhanced online Map & Travel Store, download high-quality color maps, and many other services. Many of the planned upgrades are enhancements to services and features currently available on randmcnally.com. The BroadVision technology will link the Web site with randmcnally.com's customer database and will increase the company's ability to create customized content and product offerings and integrate information in several forms. The technology will enable randmcnally.com to present custom information, including destination information, offers and promotions that are all based on user preferences. In addition, the technology will provide security for users to gather information and purchase travel products and services on the Web. "We needed a technology solution that not only satisfied our current requirements, but also had the functionality and scalability to support all our aggressive business plans. The Web is a starting point for Rand McNally. We are planning to incorporate other interactive technologies using the BroadVision platforms," said Chris Heivly, vice president and general manager of randmcnally.com. "BroadVision's unmatched personalization capabilities and ability to create one-to-one customer relationships will provide a real benefit to our customers." About Rand McNally Rand McNally, founded in 1856 in Chicago, is the world's largest commercial mapmaker and the premier global provider of geographic information in both print and electronic media for travel, reference and education. The Rand McNally Road Atlas has been a trusted source for travelers for 75 years and the company sold more than 46 million maps in the past year alone. Rand McNally offers over 4,000 travel-related products such as maps, travel reference materials, travel accessories, and mapping software. The company operates 29 retail stores including 26 Rand McNally map and travel stores and three Thomas Bros. Maps locations. Products are also available through thousands of other retail outlets nationwide and Rand McNally's online store at http://www.randmcnally.com. About randmcnally.com Randmcnally.com is a comprehensive online travel resource. The site features the Travel Store that offers more than 4,000 products, from maps to travel pillows to software. Randmcnally.com also includes travel information, address-to-address directions, construction updates and information on accommodations, restaurants and attractions. The site is organized on a city-by-city and region-by-region basis to help the consumer find the information, products and services they are looking for quickly and easily. About BroadVision BroadVision, Inc. is the leading worldwide supplier of personalized e-business applications. BroadVision's end-to-end solutions enable companies and governments to rapidly deploy and cost-effectively operate secure, scalable, intelligent, and flexible e-business applications for e-commerce, financial services and knowledge management. The company's entire product line has experienced strong growth and increasing acceptance by Global 2000 businesses, governments and pure-play "e-startups." BroadVision has more than 500 customers in financial services, retail/distribution, high technology, telecommunications, government and travel including Argentaria Bank, American Airlines, British Telecom, CCF Group, Credit Suisse, Ernst & Young, Hewlett-Packard, The Home Depot, Motorola, RS Components, Sears.com, Vodafone, Wal-Mart, and Xerox. BroadVision is headquartered in Redwood City, Calif. and maintains an extensive worldwide network of subsidiaries and licensed resellers in North and South America, Europe, and Asia. BroadVision is a public company traded on the Nasdaq in the United States under the symbol BVSN and on the high-technology stock market of Germany, the Neuer Markt segment of the Frankfurt Stock Exchange, under the symbol BDN. The Company can be reached at 650-261-5100 or at http://www.broadvision.com. NOTE: BroadVision is a registered trademark and BroadVision One-To-One is a trademark of BroadVision, Inc. in the United States and other countries. Other names herein may be the property of their respective owners. www.broadvision.com
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