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SpatialNews.com Press Release
Wireless News - Business News - Feature Columns
Mobilocity and Vicinity Team Up To Bring Wireless Marketing Leverage to the Streets; Companies to Help Clients Attract On-The-Go Customers to Their Bricks-And-Mortar StoresMobilocity will be able to offer its clients Vicinity's wireless marketing products and services and in return, Vicinity will be able to offer Mobilocity's end-to-end m-business strategic consulting and engineering implementation services. The two companies will work together to implement comprehensive marketing strategies for businesses seeking to exploit the mobile Internet. "Vicinity adds another best-in-class capability to Mobilocity's portfolio of mobile Internet solutions," said Omar Javaid, chief executive officer of Mobilocity. "Vicinity's leading-edge wireless marketing solutions allow our clients to tap into the very lucrative on-the-go customer base and move their dollars through our clients' brick-and-mortar storefronts." Vicinity's solutions enable companies to direct consumers searching for a specific product or service to the nearest brick-and-mortar store. With Vicinity's Wireless Business Finder, consumers using a mobile device can get comprehensive location information on hundreds of brands and companies along with driving directions to those locations. Vicinity's partnership with Mobilocity is aimed at developing more comprehensive wireless services for both companies' clients. Mobilocity's strategic consulting services help clients conceptualize and develop their m-business strategies. Mobilocity's strategic recommendations are based on a thorough understanding of clients' business models, the m-business competitive landscape, mobile user needs, and the current state of the technical environment. Mobilocity's engineering implementation services help clients turn their m-business vision into reality by developing customized m-business applications and integrating existing point solutions. "Our partnership with Mobilocity allows us to deliver highly customized, end-to-end services to our customers in the wireless arena," said Eric Winkler, vice president of marketing for Vicinity. "By combining Vicinity and Mobilocity's services, we can implement platforms that promote live in-store commerce as a part of clients' broader e-commerce and m-commerce strategies." Vicinity and Mobilocity intend to jointly promote the combined offering to their client bases. Financial terms of the deal were not disclosed. About Vicinity Corp. Vicinity Corp. is a leading provider of Internet-based infrastructure marketing services for brand-name Global 2000 companies. The company's click-and-mortar solutions, available in 14 countries and in 10 languages, enable its more than 300 customers to direct consumers searching for a specific product or service to the nearest brick-and-mortar store that carries that product or service. Vicinity's customers include FedEx, Ford, GM, Hewlett-Packard, Hilton Hotels Corp., Marriott, McDonald's, NEC, Pizza Hut, Starbucks, Starwood Hotels, Taco Bell, Toyota, Levi Strauss & Co. and UPS. Its suite of private-label and co-branded content and services -- available via the Internet, cellular phones, WAP phones, wireless devices and landline telephones -- includes Vicinity Business Finder(SM), Telephone Business Finder(SM), Wireless Business Finder(SM), BrandFinder(SM), SiteMaker(SM), MailMaker(SM), MapBlast!(R) Mapping Services, GeoSearch(R) and Business Directory. About Mobilocity Inc. Mobilocity Inc. is the leading m-business builder for the new era of pervasive connectivity. The company, based in New York City, provides m-business strategic consulting and implementation services and is distinct for its vendor- and platform-neutral approach. As the m-business thought leader, Mobilocity is committed to helping its clients grasp and capture the rapidly emerging opportunities in the mobile Internet space. Mobilocity's clients include Global 1000 corporations, leading dot coms and next-generation mobile Internet startups. Mobilocity promotes open industry standards and is a member of the WAP Forum and the Mobile Applications Initiative. The company's financial backers include J.P. Morgan & Co, LCC International, Cambridge Samsung Partners, and Comdisco Ventures. For more information on Mobilocity please visit www.mobilocity.net or contact John Mihaljevic at 212/809-5300 or john@mobilocity.net. For press inquiries, please contact Shira Hirschman at 212/268-1646 or shirschman@excitepr.com. CONTACT: ExcitePR Shira Hirschman, 212/268-1646 Fax: 212/268-1734 shirschman@excitepr.com or Vicinity Corp. Liz Aune, 650/237-0300 laune@vicinity.com |
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