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SpatialNews.com Press Release
Wireless News - Business News - Feature Columns
Lycos Anywhere to Help Wireless Users Find Their Way with Addition of Vicinity's MapBlast! and BrandFinderVicinity BrandFinder will enable Lycos users to access information, over wireless devices or from their desktops, on millions of retailer, restaurant and service provider locations in the United States. Lycos Anywhere users will also be able to use MapBlast! to obtain door-to-door driving directions to any address in the U.S., available at their fingertips anytime and anywhere within the U.S. On the Lycos Travel destination, Lycos users will get interactive maps and driving directions from MapBlast! for the U.S. and 41 European countries. "This is an important distribution channel for our portfolio of brand-name customers to reach millions of Lycos users, via the Web as well as wireless devices," said Emerick Woods, president and CEO of Vicinity Corp. "Vicinity provides its more than 350 customers and their approximately six million locations with the widest and deepest distribution opportunities available." "Location-based services are a killer application for Lycos Anywhere, and are an effective means to integrate content, search and e-commerce in the wireless space," said Jason Pavona, director of wireless strategy and personalization for Lycos. "Vicinity's applications complement Lycos's mission to provide consumers with a fast, easy and efficient way to manage information and find the products and services they're looking for." About Vicinity Corp. Vicinity Corp. is a leading provider of Internet-based marketing infrastructure services for brand-name Global 2000 companies. The company's clicks-and-mortar solutions, available in 14 countries and in 10 languages, enable its more than 350 clients to direct consumers searching for a specific product or service to the nearest brick-and-mortar store that carries that product or service. Vicinity's customers include FedEx, Ford, GM, Hilton Hotels Corp., Marriott, McDonald's, NEC, Pizza Hut, Starbucks, Starwood Hotels, Taco Bell, Toyota, Levi Strauss & Co. and UPS. Its suite of private-label and co-branded content and services -available via the Internet, cellular phones, WAP phones, PDAs, wireless devices and landline telephones -- includes Vicinity Business Finder(SM), Telephone Business Finder(SM), Wireless Business Finder(SM), BrandFinder(SM), SiteMaker(SM), MailMaker(SM), GeoSearch(R), MapBlast!(R) Syndication Services, and Business Directory. Publicly traded on Nasdaq under the symbol VCNT, Vicinity's investors include CMGI (Nasdaq:CMGI). Vicinity's strategic alliances include Inktomi (Nasdaq:INKT), Palm Computing (Nasdaq:PALM) and it is a member of the Phone.com (Nasdaq:PHCM) Alliance Program. Vicinity was established in 1995, is headquartered in Palo Alto, Calif., and has offices in New Hampshire, U.K., France and Germany. Vicinity(R)is a registered trademark of Vicinity Corp. All other company or product names are trademarks or registered trademarks of their respective holders. About Lycos Inc. Founded in 1995, Lycos Inc. is a leading Web media company and owner of the Lycos Network, one of the most visited hubs on the Internet reaching nearly one out of every two U.S. Web users. The Lycos Network is a unified set of Web sites, attracting a diverse audience by offering a variety of services, including leading Web search and navigation resources; Web community and communications services including free homepage building, free Web-based e-mail, clubs, chat, instant messaging; a personalized My Lycos start page; a comprehensive shopping center featuring more than 3,100 merchants; and an assortment of compelling content such as games, music, news, fun and educational information and activities for kids as well as information about investing, technology, entertainment, sports, small business, travel and more. The Lycos Network is composed of Lycos.com, Tripod, WhoWhere, Angelfire, MailCity, HotBot, HotWired, Wired News, Webmonkey, Sonique, Quote, Gamesville and Lycos Zone. Headquartered near Boston in Waltham, Mass., Lycos Inc. is a global Internet leader with a major presence throughout the U.S., Europe, Asia, Canada and Latin America. On May 16, Lycos Inc. entered into a definitive agreement with Terra Networks, S.A. (MC: TRR; NASDAQ: TRRA), a global Internet company and the leading provider of Internet access and interactive content and services to the Spanish- and Portuguese-speaking world, under which Terra will acquire Lycos in a stock-for-stock transaction. Upon completion of the transaction, Lycos shareholders will own approximately 37% to 46% of the new company, Terra Lycos. The formation of Terra Lycos is subject to shareholder and regulatory approval. CONTACT: Vicinity Corp. Liz Aune, 650/237-0300 Ext. 309 laune@vicinity.com or Fleishman-Hillard Laura Kraft, 213/489-8255 kraftl@fleishman.com |
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