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SpatialNews.com Press Release
Wireless News - Business News - Feature Columns
GeePS Introduces Location-based Wireless Technologies on Advance Internet's New Jersey Online for Retailers and ConsumersThe GeePS capabilities will be launched by New Jersey Online this summer and will enable New Jersey retailers to instantly target customers in their immediate vicinity with customized messages and offers that match shoppers' profiles. The GeePS-powered services may eventually be rolled out by the nine other Advance Internet affiliates, which have been created in alliance with newspapers owned and operated by Advance Publications. The financial terms of the deal were not disclosed. "NJO is the premier local information source for online users throughout the Garden State," said GeePS CEO Andy Goren. "It also has an essential channel for retail advertisers who need to reach that audience. With GeePS, that audience can now be reached anywhere and anytime." GeePS has introduced the convergence of wireless (WAP) and Global Positioning Satellite (GPS) technologies. GeePS provides an end-to-end mobile commerce solution for both merchants and consumers. Shoppers can surf the Wireless Web, find a local merchants' coupon or promotional message and head for the store. Once in the store, consumers can complete the sales transaction with a secure wireless payment through their Internet-enabled cellular phone. "GeePS marks Advance.net's first steps in bringing the tremendous value of our services, both local and national, to the new world of mobile," said Jeff Jarvis, president and creative director of Advance.net, which oversees the Internet vision and strategy for Advance Publications, Inc., including CondeNet and Advance Internet. "As the technology matures, Advance.net will be well positioned to offer new mobile centered services and value to local consumers and commerce." The mobile version of NJO will offer local news headlines, weather forecasts, sports scores, and stock quotes as well as location-based shopping information. Starting in July 2000, New Jersey residents can access all of this information free of charge on their Internet-enabled wireless devices. NJO and GeePS have put New Jersey into the palm of consumers' hands. "We're pleased to be working with GeePS to introduce New Jersey Online users to the latest in mobile commerce," said Peter Weinberger, president of Advance Internet. "As e-commerce expands from the Internet to mobile communication devices, this new technology will give Advance affiliates and its advertisers increased reach by making our content more accessible and convenient outside the confines of home or office." Through the new NJO wireless portal, bricks-and-mortar merchants can now easily create and track real-time, highly-targeted promotional messages and coupons directed at wireless users in their vicinity. A wireless advertising campaign optimizes the merchants' return on investment (ROI) and generates foot traffic by targeting the consumers who are in the area and ready to shop. About Advance.net Advance.net oversees the Internet vision and strategy for Advance Publications, Inc., including CondeNet and Advance Internet. Advance.net's companies build premier independent brands on the Internet, with long-term real value that extend Advance Publications, Inc.'s consumer franchises into the online medium. Over the past five years, CondeNet, working with the magazines of Conde Nast, has created five national brands, including Epicurious, Swoon and Vogue.com. During this same period, Advance Internet, working with Advance Publications' newspapers, has developed 10 local brands, including New Jersey Online, Alabama Live and Oregon Live. Advance.net is owned by Advance Publications, Inc., a privately held media company. About Advance Internet Advance Internet is a leading creator of highly interactive, online community-based news and information Web sites, created in alliance with newspapers owned and operated by Advance Publications Inc. The local brands engage consumers, giving them information that is relevant to their day-to-day lives, as well as empower them to share their opinions with others in their communities within contextual environments. Advance Internet owns and operates 10 regional Web sites, including New Jersey Online, Alabama Live, Cleveland Live, Michigan Live, Oregon Live, MassLive, Syracuse Online, Staten Island Live, PennLive and NOLA Live, as well as two specialty Web sites, Mardigras.com and RainorShine.com. Based in Jersey City, New Jersey, Advance Internet is owned by Advance Publications, Inc., a privately held media company. About New Jersey Online New Jersey Online, New Jersey's premier source of news and information on the Web, is a pioneer in the field of local content providers. Launched by its parent, Advance Internet, in 1996, New Jersey Online was created to become the primary interactive resource offering new and important information to people who live, work and are interested in New Jersey. In just over four years, New Jersey Online's traffic has grown to over 25,000,000 page views per month. A critical and popular success, New Jersey Online was named one of the "Top Ten Internet Web sites" according to American Journalism Review. About GeePS.com, Inc. Headquartered in Cranbury, New Jersey, GeePS.com, Inc. has introduced the convergence of wireless (WAP) and Global Positioning Satellite (GPS) technologies. GeePS has started beta testing its personalized, location-based wireless technologies technology in New York City and San Francisco, and will soon expand into new markets. The GeePS technology is a unique vertical play that helps merchants acquire new customers, and maintain a better relationship with existing customers. From retail chains to small boutiques, GeePS empowers bricks-and-mortar merchants to compete with E-Tailers and attract new customers to their storefront by sending information and promotional messages to nearby prospects. GeePS allows merchants to continue to offer the best aspects of traditional bricks-and-mortar shopping (touch and feel, human interaction) with the informational capabilities of the Internet, leading to a satisfying, informed, personal shopping experience. Consumers will be able to quickly and easily access real-time information and deals that help them to make purchasing decisions - anywhere, anytime- using their wireless device. Additional information on GeePS is available at www.geeps.com. CONTACT: Contact for GeePS: TechMarcom, Inc. Jon Boroshok 978-502-1055 jb@techmarcom.com or Contact for Advance Internet: Cone Interactive Meghan Kelley 212-973-1356 ext. 2128 mkelley@coneinc.com www.geeps.com
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