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SpatialNews Press Release
GeoConcept Sales & Marketing software enables companies to
leverage geographic data for their marketing strategy
Paris, February 26, 2001 GeoConcept, leading European publisher of PC-based geographical information
systems and software, announces today the availability of its new industry solution, GeoConcept Sales &
Marketing.
"Geographic Information Systems (GIS) and mapping information offer visual and analytic capabilities
that allow fast and effective interpretation of marketing data," says Guillaume Beauregard, GeoConcept
Sales and Marketing Vice President. "GeoConceptıs new solution takes maximum advantage of these
capabilities in its new solution for sales and marketing departments, enabling them to deploy
geomarketing as an indispensable tool to handle increasingly complex sales and marketing techniques."
The development and release of this geomarketing software demonstrates GeoConceptıs commitment to
constant innovation and enhancement to its range of industry solutions. GeoConcept Sales & Marketing allows
users to interpret market data using advanced techniques and automated printing of relevant maps. Bringing a
new dimension to customer relations management and decision-making tools, GeoConcept Sales & Marketing
is aimed at all sales and marketing analysts.
GeoConceptıs new solution is especially innovative as it offers:
The creation of scenarios for real-time, reusable analysis of the userıs maps and data
Automatic updating of data and reports
GeoConcept uses intelligent software agents to aid the decision making process.
The software is so easy to use it requires no prior technical knowledge. GeoConcept Sales & Marketing takes
care of the complex calculations and data manipulation required for geomarketing, such as data importing,
geocoding, selection of analysis and the presentation. It also makes it easy to use indispensable statitstical
techniques via context-sensitive assistants that:
Interpret the data in real-time
Print and update reports
Offer step by step aid.
GeoConcept Sales & Marketing can provide:
Analysis by any chosen theme, displaying the variables by colour or symbol, and using graphics such as bar
charts or pie-charts
Spatial analysis, examining where catchment areas, customers, conflicts might be situated
Analysis and simulation of factory, warehouse, outlet or salesforce location.
Examples of what can be done with GeoConcept Sales & Marketing include analysis of a neighbourhood
looking at the areas closest to a shopping mall and showing potential customers listed by average revenue, or
traffic flows of different types within the area.
GeoConcept Sales & Marketing is totally compatible with GeoConceptıs GIS and other modules and is
particularly suited to interface with the mapping database, GeoConcept DataStore, which offers users a choice
of geographic scales and the most pertinent data for their application.
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