SpatialNews Press Release
EarthScan® Announces Additions to Sales Force
Albuquerque, NM - February 21, 2001 - EarthScan Network has named Eric Waldman Vice
President, Business Development; Jeff Keiser, Vice President, Ag Segment Development and Shawn
Dockter, Manager, Channel Development.
Eric Waldman, a graduate of the University of California, Berkeley, brings nearly 20 years’ sales
management and business development experience to EarthScan. Prior to joining the company, he was
Western Regional Channel Manager for Space Imaging, where he introduced and generated satellite
imagery sales to a broad range of industries. Waldman also spent several years in Sales and Marketing at
Hitachi America, where he launched the initial marketing and sales of new computer graphics and
biotechnology software products in North America, Asia and Europe. At EarthScan, Waldman will be
responsible for focusing business development on several target markets, including state and local
government, utilities, environmental, and other non-agriculture entities.
Jeff Keiser has spent 20 years in production agriculture and agribusiness, including ten years
with the United States’ largest private ag retail distribution company, Terra Industries. Most recently,
Keiser was Vice President of Technology and Development at EasyChem, an internet company focused
on delivering agrochemicals to farmers. Keiser is a graduate of Purdue University, West Lafayette,
Indiana, with a B.S. in Agriculture Economics. He will concentrate his sales efforts on targets such as
agronomy, life science companies, precision agriculture and food companies.
Shawn Dockter joined EarthScan after four years’ experience working as an aerospace engineer
on classified satellite projects for Lockheed Martin. He graduated cum laude with a Bachelor of
Aerospace Engineering and Mechanics degree from the University of Minnesota in Minneapolis. At
EarthScan, Dockter is responsible for developing a network of EarthScan Solution Partners and
Resellers for a variety of industries, including agriculture.
“In bringing together a team of sales professionals of this caliber and experience, I’m pleased
that we will be able to broaden and more effectively serve our growing customer base. I know these
professionals are going to help many businesses achieve their goals by applying solid technology
solutions. I’m pleased for both our customers and our company to have them aboard,” says Kory Smith,
Senior Vice President of Sales and Marketing.
By breaking into the mass-market domain with an easy-to-learn, user-friendly, low cost product
that serves the agriculture market, EarthScan is the leader in developing technology that allows
customers to access satellite imagery and processing tools via the internet. Using Application Service
Provider (ASP) technology, EarthScan also provides complex GIS and remote sensing solutions to a
variety of industries. Content hosting utilizing EarthScan technology, imagery access and online
processing tools can be provided within the framework of a customer’s corporate web site. Custom eBIS
solutions are also available for data mining and integration within a company’s software and information
network.
EarthScan Network, Inc., was founded as a joint venture between Photon Research Associates
(PRA), a leading provider of physics-based modeling, simulation and analysis products for government
and commercial markets, and Data Transmission Network, Inc. (DTN), a business-to-business electronic
commerce and information services company serving the agriculture, weather, energy and financial
services industries. DTN is a portfolio company of VS&A Communications Partners III, LP, the private
equity affiliate of Veronis Suhler. In June, 2000, Space Imaging, the company that launched the world’s
first and only one-meter resolution, commercial imaging satellite, IKONOS, joined DTN and PRA in
holding an equity position in the company.
For information about EarthScan, call 800-850-5387 or visit the EarthScan web site at
www.EarthScan.com. Contact DTN at 800-485-4000 or visit the DTN web site at www.dtn.com. For
information on PRA, call 858-455-9741 or visit their web site at www.photon.com. For more
information about Space Imaging, visit www.spaceimaging.com.
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