SpatialNews Press Release
Census Bureau Selects SRC For Technology
To Distribute Census2000 Data
Jump to Website Here
Company’s Compression Technology Enables Bureau
to Make Data More Accessible, Productive
ORANGE, Calif., July 2, 2001 - The US Bureau of the Census has tapped SRC, LLC,
of Orange, Calif., to provide advanced data compression technology and software to facilitate
publication and distribution of Census2000 summary files on CD-ROM and DVD over the next
three years. With SRC’s technology, the bureau achieves its primary goal: to effectively
manage a data set seven times larger than the 1990 census while increasing accessibility for more
users.
“Our objective was to make the data more functional and more cost-effective,” said Dean
Stoecker, president, SRC. “Past census releases required both government agencies and private
companies to increase their staff to manage and process the data, but our technology eliminates
the need for additional personnel.”
The award of task statement ITS-102 marks the first time the bureau has chosen a
commercially available geodemographic software application for distribution of census data. In
addition, data will be available on the block level, which has increased the volume of statistics by
more than seven times 1990 census levels.
“We’re dealing with a huge volume of very valuable, highly anticipated data,” said
Stoecker. “Like the bureau, we sought not just to deliver the information, but to make it practical
and almost instantly productive.”
The bureau will rely on a customized version of the SRC’s Allocate? data engine to
make millions of statistics quickly and easily accessible. Allocate compresses, stores, manages,
retrieves and displays geographically organized statistics. As the data engine for the Census2000
information, it will enable users to create custom geographic groups, produce tables and
spreadsheets, and run custom analyses - all within minutes and from the desktop. In addition,
SRC’s compression technology will streamline the data distribution process by significantly
reducing the number of disks required.
“Using 1990 technology, distributing block-level data would have needed 900 disks per
recipient,” said Stoecker. “With Allocate, we’ve compressed the information into just a few
disks or a single CD.”
SRC is also providing Census2000 data free of charge at www.FreeDemographics.com
or on CD from www.extendthereach.com.
About SRC
SRC, LLC, based in Orange, Calif., is a leading provider of web-based, integrated
micromarketing solutions that maximize the combination of proprietary SRC technology and
third-party data. With its online subscription services such as DemographicsNow.com, and
proprietary data allocation and profiling tools, the company enables its Fortune 500 clients to
leverage comprehensive demographic and geographic information about customers and markets
to optimize geography-based sales, marketing and strategic planning processes. For more
information, contact SRC at 888.836.4274 or visit www.extendthereach.com.
Search GeoCommunity for Related Stories
Search The Web (Google) for Related Stories
Return to Today's News Index
Jul 2, 2001
Jun 26, 2002
|
