SpatialNews Press Release
randmcnally.com Boosts Knowledge of Site Activity and
Targets Customer's Needs With Broadbase Software
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MENLO PARK, Calif., April 30, 2001--Broadbase Software, Inc. (NASDAQ:BBSW), the
leading provider of intelligent customer interaction software, today announced that randmcnally.com, the Internet business
unit of Rand McNally & Company, is using Broadbase's award winning eCRM solutions. randmcnally.com is capitalizing
on Broadbase's powerful intelligent customer interaction software to reveal complex data about traffic, customer activities
and popular features on the site. Broadbase's solutions help randmcnally.com to increase revenue, streamline
customer-facing processes and maximize customer loyalty.
randmcnally.com offers online mapping, driving directions and customized road trip planning. Using Broadbase's
analytic tools and easy reporting features, randmcnally.com is able to answer questions about how customers use
randmcnally.com. This information enables randmcnally.com to offer the types of products and services and promotions
that its customers most desire.
"Broadbase products offer a customized solution enabling randmcnally.com to have a 360-degree view of our site and
understand complex data that was not previously accessible," said Chris Heivly, president of randmcnally.com.
"Broadbase enables us to drill down to specific details about our customers and makes it possible for randmcnally.com to
build one-to-one relationships with our users."
When the randmcnally.com Web site was re-launched in July 2000, it needed to be equipped with tools that would
provide an extensive, analytical view of all its customers. To do so, they chose two products from the Broadbase product
line: the E-Marketing product for efficient and targeted direct marketing and relationship-building information, and the
E-Commerce product to analyze a visitor's complete commerce experience, through tracking trends, order fulfillment and
online performance.
"randmcnally.com's use of Broadbase technology demonstrates its commitment to its customers by continually striving to
understand the types of products and services that are of the utmost importance to them," said David Milam executive vice
president of marketing for Broadbase Software. "As randmcnally.com strives to make its site experience the best it can be,
Broadbase's intelligent customer interaction software, complete with industry-leading analytics and reporting tools, will
ultimately help drive customer loyalty and retention, giving the company a competitive advantage in the marketplace."
Rand McNally & Company is the world's premier global provider of geographic information in both print and electronic
media for travel, reference and education. randmcnally.com, the Internet business unit of Rand McNally, offers online
mapping, driving directions, customized road trip travel planning and an online travel store. For more information, call
800/333-0136, ext. 3902 or log on at www.randmcnally.com.
Broadbase Software is the leading provider of customer-focused analytic, marketing automation and e-service software
applications that analyze customer data from multiple touch points, and use that information to execute marketing
campaigns, improve online merchandizing and content, increase site stickiness and personalize all customer interactions.
Broadbase has provided critical e-commerce infrastructure to more than 500 customers, including ADP, BEA Systems,
Cisco Systems, Compaq Computers Ltd., Credit Suisse, Eddie Bauer, EDS, Fidelity Investments, Hewlett Packard,
Kodak, Palm Computing, Polycom, United Airlines and Verizon. Headquartered in Menlo Park, CA, Broadbase has a
rapidly growing global presence with locations throughout North America, Europe and Asia.
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