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Paradigm Advanced Technologies, Inc. Names Eduardo Guendelman to Head Wireless GPS Division
TORONTO, Feb. 29, 2000-- Paradigm(OTC Bulletin Board:PRAV) Paradigm Advanced Technologies, Inc. ("Paradigm") (OTC BB:PRAV) announced today that Eduardo Guendelman has been appointed Chief Executive Officer of PowerLOC Technologies Inc. ("PowerLOC"). Paradigm recently reported an agreement to acquire all of the outstanding shares of PowerLOC, a world leader in wireless, GPS position-location systems and technologies.

"We are delighted that Mr. Guendelman, who has such significant leadership experience in the wireless and telecommunications fields, has joined our team," said David Kerzner, President and CEO of Paradigm. "As the head of our wireless GPS development and commercialization activities, Mr. Guendelman will play a key role in helping us to leverage the capabilities of our proprietary technology assets to provide low-cost internet-accessible location tracking for a broad and expanding range of markets and applications."

Guendelman comes to this role with more than 20 years of engineering, research, operations and senior management experience in the telecommunications and technology industries. He joins PowerLOC following 5 years as CEO of Powerpoint Microsystems Inc., an international telecommunications consulting company which implemented voice and data networks in the USA, China, Israel, Taiwan, Venezuela, Turkey, India, Pakistan and other countries. He formerly served as the Chief Operating Officer of TelePower International Inc; a firm specializing in the development of Computer-Telephony Integration (CTI) solutions and technologies.

As Chief Technology Officer of Sesame Systems, Guendelman led the successful development of proprietary speech recognition, voice verification, and voice compression technologies. He subsequently served as Chief Scientist and Executive Vice President of Lexicom International, a division of a major multi-national manufacturer with annual sales exceeding 8 billion dollars, established to commercialize this technology for applications in the automotive industry.

Guendelman holds a B.Sc. in Electrical Engineering from the Israel Institute of Technology (The Technion) and spent the first 9 years of his career working in the development of airborne navigation and avionics systems for military applications. He is the recipient of numerous professional distinctions and awards and is much in demand as a telecom conference speaker and workshop leader.

Paradigm Advanced Technologies, Inc.

Paradigm Advanced Technologies, Inc. of Toronto, Ontario (OTCBB: PRAV) is the exclusive worldwide licensing agent for a broad based wireless location patent that covers the apparatus and method of transmitting position information from satellite navigational signals (such as GPS) over cellular systems to a base unit, and displaying the location of a person or object so equipped. Paradigm's exclusive agency covers all fields of use for the patented system, outside of criminal justice applications. The reexamined patent has 4 apparatus claims and 2 method claims.

Paradigm also develops and distributes PC based video surveillance products. The Company's VideoBank and Satcom products are designed to record, store and playback full motion, high-resolution color images which can be remotely viewed or transmitted over various types of communication media including T1, ADSL, ISDN, Cellular, Satellite, and POTS.

PowerLOC recently unveiled its new MML(tm) module, which consists of a low cost miniature mobile-location GPS unit that transmits its position to a base station through existing PCS, pager or cellular phone wireless networks. PowerLOC systems solutions consists of three components - 1) PL.mobile - the portable unit based on PowerLOC's MML(tm) technology, 2) PL.tracker - a carrier grade server that acts as network controller, GPS location server, Internet gateway and billing system, and 3) PL.client - a client's software only solution that includes a fully featured geographical information software (GIS) engine.

Special Note: Management believes certain statements in this press release may constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are made based on management's views and assumptions regarding future events and business performance at the time the statements are made. Actual results may differ materially from these statements as a result of various factors including but not limited to competition, product development, market acceptance of our products, as well as other risks detailed in our reports filed with the Securities and Exchange Commission.

CONTACT: Paradigm Advanced Technologies, Inc. Selwyn Wener, 416/447-3235 E-mail: swener@better.net

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