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Paradigm Advanced Technologies, Inc. Names Eduardo Guendelman to Head Wireless GPS Division
TORONTO, Feb. 29, 2000-- Paradigm(OTC Bulletin Board:PRAV) Paradigm Advanced Technologies, Inc. ("Paradigm") (OTC BB:PRAV) announced today that
Eduardo Guendelman has been appointed Chief Executive Officer of PowerLOC Technologies Inc.
("PowerLOC"). Paradigm recently reported an agreement to acquire all of the outstanding shares of
PowerLOC, a world leader in wireless, GPS position-location systems and technologies.
"We are delighted that Mr. Guendelman, who has such significant leadership experience in the
wireless and telecommunications fields, has joined our team," said David Kerzner, President and CEO
of Paradigm. "As the head of our wireless GPS development and commercialization activities, Mr.
Guendelman will play a key role in helping us to leverage the capabilities of our proprietary technology
assets to provide low-cost internet-accessible location tracking for a broad and expanding range of
markets and applications."
Guendelman comes to this role with more than 20 years of engineering, research, operations and
senior management experience in the telecommunications and technology industries. He joins
PowerLOC following 5 years as CEO of Powerpoint Microsystems Inc., an international
telecommunications consulting company which implemented voice and data networks in the USA,
China, Israel, Taiwan, Venezuela, Turkey, India, Pakistan and other countries. He formerly served as
the Chief Operating Officer of TelePower International Inc; a firm specializing in the development of
Computer-Telephony Integration (CTI) solutions and technologies.
As Chief Technology Officer of Sesame Systems, Guendelman led the successful development of
proprietary speech recognition, voice verification, and voice compression technologies. He subsequently
served as Chief Scientist and Executive Vice President of Lexicom International, a division of a major
multi-national manufacturer with annual sales exceeding 8 billion dollars, established to commercialize
this technology for applications in the automotive industry.
Guendelman holds a B.Sc. in Electrical Engineering from the Israel Institute of Technology (The
Technion) and spent the first 9 years of his career working in the development of airborne navigation
and avionics systems for military applications. He is the recipient of numerous professional distinctions
and awards and is much in demand as a telecom conference speaker and workshop leader.
Paradigm Advanced Technologies, Inc.
Paradigm Advanced Technologies, Inc. of Toronto, Ontario (OTCBB: PRAV) is the exclusive
worldwide licensing agent for a broad based wireless location patent that covers the apparatus and
method of transmitting position information from satellite navigational signals (such as GPS) over cellular
systems to a base unit, and displaying the location of a person or object so equipped. Paradigm's
exclusive agency covers all fields of use for the patented system, outside of criminal justice applications.
The reexamined patent has 4 apparatus claims and 2 method claims.
Paradigm also develops and distributes PC based video surveillance products. The Company's
VideoBank and Satcom products are designed to record, store and playback full motion,
high-resolution color images which can be remotely viewed or transmitted over various types of
communication media including T1, ADSL, ISDN, Cellular, Satellite, and POTS.
PowerLOC recently unveiled its new MML(tm) module, which consists of a low cost miniature
mobile-location GPS unit that transmits its position to a base station through existing PCS, pager or
cellular phone wireless networks. PowerLOC systems solutions consists of three components - 1)
PL.mobile - the portable unit based on PowerLOC's MML(tm) technology, 2) PL.tracker - a carrier
grade server that acts as network controller, GPS location server, Internet gateway and billing system,
and 3) PL.client - a client's software only solution that includes a fully featured geographical information
software (GIS) engine.
Special Note: Management believes certain statements in this press release may constitute
"forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of
1995. These statements are made based on management's views and assumptions regarding future
events and business performance at the time the statements are made. Actual results may differ
materially from these statements as a result of various factors including but not limited to competition,
product development, market acceptance of our products, as well as other risks detailed in our reports
filed with the Securities and Exchange Commission.
CONTACT: Paradigm Advanced Technologies, Inc.
Selwyn Wener, 416/447-3235
E-mail: swener@better.net
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