Jelly Belly Brings Endangered Species to Life in Jelly Bean Portraits On Display at COSI

Wednesday, 04 February 2015

Author: Jaclyn Reynolds

Jelly Belly Brings Endangered Species to Life in Jelly Bean Portraits On Display at COSI
Columbus, OH—What do presidents, masterpieces and Hollywood icons have in common with endangered species? They are all subjects of Jelly Belly Art, the colorful mosaic-like portraits handmade entirely from thousands of colorful Jelly Belly® jelly beans.  Now, this beloved art form takes inspiration from endangered species as Jelly Belly creates a new series of portraits of some threatened animals from land, sea and air for the company’s private collection.The series is at COSI now through April 30, 2015.  Jelly Belly is touring the portraits around the United States for display at museums and through animal conservation programs.

The collection at COSI consists of portraits of the following graceful creatures:

·         Great Green Macaws
·         Rockhopper Penguin
·         Grizzly Bear
·         Bengal Tiger
·         Giant Panda
·         Orangutan

Jelly Belly artist in residence, Kristen Cumings, creates series of Jelly Belly Art including The Masterpieces of Jelly Belly Art displayed at COSI in 2012.  Since the 1980s, Jelly Belly Candy Company has commissioned artists to create Jelly Belly Art. Each work can use upwards of 10,000-14,000 Jelly Belly beans. Individual beans are placed by hand and applied to the large canvas.   The concept of Jelly Belly Art was created in 1982 when San Francisco artist Peter Rocha created a portrait of President Ronald Reagan – a famous fan of Jelly Belly  jelly beans.

About COSI:
COSI, the Center of Science and Industry located in Columbus, Ohio, is one of the most respected science centers in the nation — engaging more than 32 million people through both on-site and off-site programs since 1964. Parents Magazine named COSI the #1 Science Center in the Country. COSI’s programs and world-class experiences inspire an interest in science encouraging people to want to learn more about their world. Read more at

About Jelly Belly Candy Company:
Jelly Belly Candy Company makes the taste defining Jelly Belly jelly beans in more than 100 flavors and an ever changing array of new flavors and limited editions. The company that put the gourmet jelly bean on the map became known worldwide when Jelly Belly beans were taken to the White House during the Ronald Reagan administration. Today, Jelly Belly beans celebrate 38 years of fun and flavor, and are the leading jelly bean brand. For additional information, contact the Jelly Belly Hotline by calling (800) 522-3267. Connect with us on Facebook ( and Pinterest (

About Jelly Belly Art:
Jelly Belly Art was the brainchild of San Francisco artist Peter Rocha, the self-proclaimed king of Jelly Belly art, in 1982.  After President Reagan publicly expressed his fondness for Jelly Belly beans, artist Rocha tried some himself. He was immediately impressed with the range and brilliance of the colors of the beans. Other artists around the world have contributed pieces to the company’s collection.

The Jelly Belly Collection includes portraits of Elvis Presley, Abraham Lincoln, George Washington, Ronald Reagan, Amelia Earhart, Laurel & Hardy, James Dean, a Native American chief, Pope John Paul II, Martin Luther King Jr., the Statue of Liberty, the Marilyn  Monroe, Asian “good luck” Dragon and others.

In 2010 the Guinness World Record was set in Shanghai for the largest candy art. The 39-foot-long art piece is made of 629,000 Jelly Belly beans and was on display at the 2010 Shanghai Expo.

About the Author

Jaclyn Reynolds

Jaclyn Reynolds

Jaclyn Reynolds is the Director of Communications for COSI. She has worked in communications and PR for more than 16 years. She has worked as a TV news producer in cable news and as a public information officer and communications specialist in state government.